Have you ever heard the saying “Jack of all trades but a master of none?”
I was first introduced to that term by a former flame when I was talking with him about my interest in many aspects of marketing [design, media, PR, accounts, photography] and how I am studying at multiple universities to round out those skillsets. He replied snidely with a “jack of all trades but a master of none” remark. As irritated as that made me, since then it has encouraged me to seek out my focus. Although, to my credit, the previous studying and practicing I have done has helped me greatly today. [So, HA! former flame.]
When I take a look at some of my favorite hobbies, websites, time wasters, interests, skills, and ideas there are common themes:
Technology – For Christmas and birthdays I have always begged, borrowed and bartered for gadgets.
Digital – I have been on the internet since 1996 and AOL’s gift of 50 hours of free usage. At the time, I had no clue how I would use up all of those hours and now the idea of paying for a program such as AOL seems archaic!
Interaction – I am a social bug and need to make every instance a party. If I don’t talk I am just storing up my words to bore you with later.
Innovation – If it’s new and shiny I want to know about it… better yet, I want to own it and be an expert at it.
I am relatively young and moldable but I can say, with much confidence, my future lies in marketing communications focused primarily within a consumer’s digital and mobile platforms with an emphasis on emerging social media. This focus changed nearly a year ago when I started working with Bay Area News Group on their mobile campaigns and in my research/ planning discovered the possibilities in reaching consumers through their mobile devices.
However, the key is creating a conversation. How can we create adverts that engage consumers and encourage them to interact? Whether they are using a cell phone, camera, printer, reader, car… we have consumers attention, our goal is how to keep it. As technology enhances so do the possibilities. I am SO excited, are you?
What are some common themes from your life that define who you are now or where you want to go? Do you have a schtick?
