Over a year ago many of you remember the long nights and stretched emotions because of a competition campaign that I was working on. Although our team didn’t take home the gold we came up with a solid idea and creative. As I am redoing my design side of this site I am including some of the designs that made it into the campaign and some that were tossed on the cutting room floor. A lot of time was put into this work so someone better see it and appreciate it… that means you have to suffer with the duties. First will be what was cut followed by my baby, the microsite which made it in limited edition.
—
Twittenger Hunt
Twittenger hunt made didn’t even make it pass round one. It was deemed “too cute” from all of the manly men while the girls liked it. Seeing as I am a girl, I liked. Seeing as I designed it, I loved it. Reason #1 I gave up design: I fall in love with my work.
Blood Alcohol Testing Coasters
These coasters made it to round 2… and I think could have made it further if I pushed it more. They were designed in the early stages prior to our brand conception and I think we worried too much of the logistics of how to make it then the idea. In the end, our money was better spent in other areas. I would like to give a little shout out to Veronica Mars for the inspiration!
Microsite
This microsite was my love child. Inspired by Modernista, designed for Remember Tomorrow, we made our site be a media hub for all social media access. Basically, we wanted to keep you on our site for as long as possible without you realizing you were still on our site. Being a trickster is one of my best qualities! This microsite did make it into our campaign but as it was my love child, I felt it was lost in the noise… but that is just me being a stage mom. Anyone else will tell you that it was prominently featured. [Click the first image and then use your keys left/right to scroll]
There are more pages that interact closely with myspace, twitter, facebook, youtube, going, flickr… etc… but I will save you the trouble. You get the jist. When all is said and done… and a year in the past… it was a fun experience. We had a great team and memories. But I am SO thankful it is long and over!
