Quick Facts
Name: StepChange Group
Location: Portland
Website: http://www.stepchangegroup.com/
Clients: Nestle, Match.Com, Gold’s Gym, Southwest Air…
—Yesterday I blogged all about the luncheon that I attended called “Marketing in Facebook” and today’s post is all about the agency behind the discussion.
StepChange’s mission is to “Partner with brands and agencies on Social Marketing strategy, development, measurement and management.” Basically, they create innovative campaigns that rely on social networking and from what I understand… mostly on facebook. You know that small change of $50 million that Pepsi was taking away from traditional media? Well they are the type of agency who Pepsi would go to. I love the idea of the agency but didn’t really see the profit in it… until yesterday. I had no clue I was limiting facebook to status updates. Honestly, the social media possibilities are endless.
Why I like StepChange: They are creative and innovative in an area that is relatively unknown and under appreciated. Social media is hard and hardly talked about like a commercial on the Superbowl. Also because their area is difficult to measure they have to win clients over by without solid numbers to back them up. Let just say, their work is cut out for them.
