A living entertainment experience powered by human energy.
That was our “big idea” for our ADV 128 class (Integrated Marketing). The best part about it, it was taken directly from XBox. A key reason agencies are vital to the advertising industry is that they are able to see what the client cannot. Not saying that our team is or was genius but we were able to take simple copy that was hidden in releases and create a story around it.
Our presentation lasted for roughly 30 minutes and included a marketing plan with creative. It touched base on print, broadcast, interactive and promotion. To cap it off and please the professor we used current advertising trends like augmented reality and snap tags. For those in the industry these are not new terms but for advertising students who are only half involved they were impressed. Overall, our presentation was a success. Some questions did arise with our target demographic but we came back strong and factual to prove our desired points. This marks my last advertising class for SJSU.
